Usability Upgrade: Linens n' Things A web page with problems gets a makeover Client: Linens n' Things* Project Overview: Linens 'n Things sells products for which there are many options, such as size, color, pattern and more. Providing these multiple options to a single web page on a retail website is difficult. The information on the product page was re-architected to provide a simpler selection process. Problem areas: The display of multiple bits of information on the page appeared overwhelming and caused customers to abandon the purchase Missing content posed a display issue; some products were missing images, color swatches, etc. Limited inventory for particular products restricted the page design options If a customer selected a color to view, the display of updated images was slow and awkward Back-end limitations with the website code also restricted the page design options and forced a more creative solution Solutions: The size of the main product image is decreased in order to better organize the rest of the information on the page The display of color swatch images is updated and missing color swatch images are labeled in a consistent manner Out-of-stock inventory is clearly labeled as such The display of the main image in each available color no longer requires a full-page refresh, speeding load time Linens 'n Things Product Page Redesign: *Grace Stoeckle, the founder of Grace Stoeckle Studios, performed the design work for this client while working as a Usability Project Manager at GSI Commerce, Inc. JGFC is not a direct client of Grace Stoeckle Studios, but this project is a part of Grace Stoeckle's portfolio.