Website Redesign: Tuckahoe Trading A small business website with a BIG impact Client: Tuckahoe Trading, an Eastern Pennsylvania distributor of apparel, metalworking and laser engraving machinery and services Project Overview: Tuckahoe Trading was looking to build a new website that looks professional, is easy to use and clearly communicates its business to potential clients Problem areas: The website needed to create an identity and a purpose that was immediately apparent to visitors The design work was aesthetically unappealing Users were forced to "dig" by clicking deeper and deeper in order to reach relevant pages with no clear path back There was no instructional copy The website contained very limited, uninformative content which prevented the site from receiving much attention from search engines Contact information was difficult to find Multiple links to other websites were unpredictable, confusing, and distracting It was difficult to identify that anything was for sale on the site GSS solutions: A home page with a concise message about Tuckahoe Trading Design work made the site very attractive and professional Full exposure of the site's categories, allowing frustration-free navigation Helpful instructional copy where appropriate to help guide the user Site content that uses key search terms and provides useful descriptions Easy-to-find contact information Links to other websites are identified Products and machinery are displayed on easy-to-identify product pages where purchasing information is clearly stated The great show-piece of this new website is the "Laser Engraving & Marking Services" page, where images are used to grab attention Visit the new and improved Tuckahoe Trading website >> Original Tuckahoe Trading Website: GSS Redesign of the Tuckahoe Trading Website: