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Overview GSS offers years of experience in the areas of copy writing, editing, proofreading, web content development, marketing copy writing, direct e-mail copy writing and technical writing. We understand the importance of demographics, brand, personality and clarity in the copy you use. Professional writing can mean the difference between clearly getting your message across or completely confusing your customers and clients. Many small businesses cannot afford to keep a full time copywriter or editor on staff. GSS offers copy writing and editing services on a project-by-project basis and on short notice. Your deadlines will be met, your words will be clear, and everyone who views your work will be impressed with its professional presentation. Whether you need help writing the content for your entire website or just some quick help organizing a one time, direct e-mail for your customers, GSS can help you and make a big difference. Online Customer Service Content GSS has designed and written online help and customer service content for some of the most recognized retailers in the world. When customers have questions about their order, shipping regulations, returns and other issues, we make sure that information is accessible and easy to understand. When Linens 'n Things launched a brand new online Gift Registry in 2002, central to the new design was a proactive approach to addressing customer concerns. GSS worked with Linens 'n Things to develop an online help section to address the most common customer questions. Read Gift Registry help content on Linens 'n Things >> Website Advertising Content Writing ad copy is often the most enjoyable type of copy writing. It takes creativity, wit and a quick pen. GSS has developed the copy for hundreds of online advertisements for some of the most recognized retailers in the world. The samples below were developed for the home page of an online sporting goods retailer called Fogdog.com. Founded in San Francisco, Fogdog caters to the active, young athletes of California. Because of their specific demographic, Fogdog often used humor in their ads to get attention.   
Industry Specific Content With some basic background information, GSS writers are expert at researching any type of industry in order to develop the most appropriate content for our clients. (We learn a lot about all sorts of things in the process!) One of the most specialized clients for whom we have written content is Tuckahoe Trading, Inc. Tuckahoe Trading distributes big machinery and accessories to apparel manufacturers and metal working specialists. After spending time with the client and doing intense competitive research, GSS developed all the copy that now exists on the Tuckahoe Trading website. Visit the Tuckahoe Trading, Inc. website >> Published Article Staying current on new developments and changing standards for Internet content writing, information design and usability is one of the secrets behind the success of GSS. The following article was published in December 2003 and discusses the importance of error messaging on interactive websites. Read Article on MarketingProfs.com >> Please note: This website may require that you sign in to read the article. If this is the case and you do not wish to sign in, click here to download and read this article in Word format. |
