- Overview of Services
- Research
- Website Content
- Information Design
- Marketing Content & Strategies
- Company Intranets



Overview of Services

GSS offers a full line of content services. You tell us what you need and we can run with it. From concept development, to researching and writing full-length articles, we have done it all.

With each new client GSS works with, we discover a fresh, new way to customize the services we offer. Every client is completely unique and brings different requests for the types of content they desire. In this way, GSS is constantly updating its list of services.


Research

GSS researches topics, as necessary, to build appropriate content for a website. We have researched and written for websites involving almost any topic, including mortgage and finance (Irwin Mortgage), industrial and textile machinery (Tuckahoe Trading), real estate (National Association of Realtors), sporting goods, women's fashion, cable television channels, home improvement and hardware, electronics, and all types of general online customer assistance.

Our research methods have been honed over years of experience and we pride ourselves on researching in an efficient and effective manner, saving precious project hours.


Website Content

Some typical content elements we create for our clients' websites include:
  • Slogans
  • Website category titles
  • Button names
  • Link titles
  • Retail and service-oriented content
  • Long and short content pieces such as articles, descriptions, product comparison charts, and more (Includes complete Research services)
  • Glossaries
  • Marketing / advertising copy
  • Error messages
  • Product and service descriptions
  • Graphic titles and headlines
  • Instructional copy
  • Online forms
  • Customer service and customer self-serve content ("Help")
  • Impactful e-mail subject lines and concise e-mail content
  • Company and staff profiles
  • And much more

Information Design

As anyone who has ever attempted to create a website with more than a few pages has discovered, information design is the most difficult part of the design process. Websites are in a media category by themselves; they are not exactly like books or magazines, nor are they exactly like television or video games. To design a website, one must think in unique architectural dimensions that are quite new and different from any other medium.

Without intruding on your creative efforts, GSS can provide information design services to increase your website's usability. Information design includes the construction of an intuitive navigation hierarchy, the organization of elements within each individual page, the elimination of "dead ends" and "road blocks," and the creation of a cohesive, consistent overall website design.


Marketing Content & Strategies

Marketing content on the Internet must be extremely effective due to the distracting world of online browsing. Users make split-second decisions about what holds their interest and what gets dismissed. GSS has developed copy for hundreds of online advertisements for some of the most recognized retailers in the world.

GSS offers marketing content for your website's home page, online ads, e-mail ads and banners that is impactful, original, clear and concise.

View some samples >>


Company Intranets

Most companies want a useful, up-to-date Intranet website for their employees and / or investors, but few can find the time or resources to designate to the project. GSS has experience developing Intranet content that's useful, concise and-best of all-easy to manage and update.

From staff profiles to event calendars, GSS can help you organize and build the content for your company's Intranet.